After graduating from Western Michigan University in 1982 Bill began his work career in Retail Sales Management where he spent the next 14 years. This retail experience was mostly at the Store Manager or Area Manager level in consumer electronics. Over the last 15 years Bill has worked in various capacities in the Nutritional Supplement field. In 1995 Bill started in the marketing department of Life Enhancement Products and by 1997 was the Vice President/of Operations for this Direct Mail, Fulfillment and Manufacturing company.